A Guide to Effective Business SMS Promotions
Many small businesses are yet to take full advantage of short message service (SMS) as means to market their products. However, the efficiency of a proper business sms marketing campaign cannot be overemphasized, with the open rate for phone text messages reaching 98%. The possible return on investment for this type of customer messaging is just too attractive for you not to give it a try.
Below are guidelines for successful business messaging via SMS:
Abide by SMS Promotions Rules
There are regulations against SMS spamming, so avoid it all costs. Nonetheless, it’s possible to entice your customers during online engagements to register for your sms marketing. For instance, you may request a customer to subscribe by ticking a checkbox or sending you an sms that includes a specified phrase. Potential customers signing up certainly convert better.
Avoid Long SMS
You’re better off limiting your messaging within 160 characters. If you exceed the limit, mobile carriers will break the message into bits of 160 characters. The messages may be mended before reaching the recipient’s phone, although this may not happen flawlessly all the time. It’s possible for a carrier not break or merge such text. Still, other networks never transmit text messaging that’s beyond 160 characters.
Long text messages pose several problems, such as the possibility of not being delivered at all or reaching the recipient in a disorganized form. You don’t want your prospective customers failing to receive your message or not being able to discern the essence of your marketing communication. Anyway, short text messages are meant to be just that–short. Likewise,an SMS is no blog post, so make it short to ensure its recipient will read it to the end.
Get the Timing Right
Your business sms marketing will achieve a maximum effect if you do it at the right time. The need for timing stems from the nature of text messaging, whereby a recipient can choose to open it upon delivery and not wait until lunch-time, weekend, or availability of wifi to do it. Such a characteristic of sms messaging opens up incredible opportunities to optimize marketing results.
Consider a local pizza joint that sends you an sms announcing incredible discounts just when you’re almost ordering lunch! As such, find out when your customers tend to need your goods or services and send them your marketing sms. The right timing might be a particular time during the day, week day, or a specific month.
Done the right way, business sms marketing can deliver incredible outcomes. Pick the perfect time, target only subscribed potential customers with these sms, and keep the content short and precise.